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Social Media Creative & Performance
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Social media performance creative is content designed specifically to capture attention, communicate value quickly and encourage action on social platforms.
It is not just content that looks good. It is creative built around how people actually consume content on platforms like Instagram, Facebook and TikTok, and how that content supports marketing goals like enquiries, bookings or sales.
It combines creative direction, marketing strategy and platform behaviour.
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On social media, creative is often the biggest factor in whether content performs or gets ignored.
Strong performance creative can help improve engagement, strengthen brand trust and support better results from your overall marketing, including paid ads and organic content.
Investing in strong creative helps your business stand out in crowded social feeds and makes your marketing efforts more effective.
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For many growing businesses, outsourcing gives you access to specialist creative and marketing thinking without the fixed cost and risk of hiring internally.
Hiring in house usually includes salary, software, equipment, training and ongoing workload even during quieter periods. Outsourcing gives you predictable monthly costs and the flexibility to scale support up or down as your business needs change.
It also means you get experience across multiple industries and campaigns, not just one internal perspective.
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Depending on your package, you can request things like paid ad creatives, short form video edits, promotional graphics, campaign visuals, brand storytelling content and educational or authority style content.
If you are not sure what to request, we help guide you based on what is most likely to perform well for your business and marketing goals.
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No.
Many clients use our creative for organic social media, brand building and general marketing campaigns. Others use it to support paid advertising.
Strong social media creative improves how your brand shows up everywhere online, not just in ads.
Working With Salt
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We focus on keeping things structured, clear and easy for you.
At the start of each month, we align on priorities. Whether that’s campaigns, offers, ads, launches or general brand content. From there, you can submit creative requests in our client portal as needed, and we manage production, revisions and delivery.
You’ll always know what’s being created, why it’s being created and how it supports your marketing goals.
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You can submit creative requests through our shared workspace, and we work through them based on your package allocation.
Requests can include things like ad creative, social video edits, promotional graphics, campaign visuals or brand content.
If you’re ever unsure what to request, we’ll guide you based on what is most likely to perform well for your business and marketing goals.
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Turnaround is typically 24 - 48 hours per request, depending on complexity and current queue.
Priority turnaround is available on higher-tier packages.
If something is time-sensitive like a launch or promotion, we’ll always do our best to plan and prioritise accordingly.
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Our Starter Package includes one round of revisions to make sure everything aligns with your brand, messaging and goals.
All higher tier offers include unlimited revisions until you're fully satisfied.
We aim to get things right from the start through clear briefs and planning, which keeps the process fast and efficient for everyone.
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We start with a short discovery call to understand your business, goals and current marketing setup.
If we’re a good fit, we’ll recommend the best package or approach for you and walk you through next steps, onboarding and timelines.
From there, we get you set up in our system and start planning your creative production.
Packages, Retainers & Flexibility
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Our retainers are designed to give you consistent, high quality creative support each month.
You choose a package based on how much creative you need, and you can submit requests throughout the month up to your allocation. This keeps your marketing consistent and removes the need to brief, quote and approve individual projects every time.
It also means you always have creative support ready when you need it.
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Yes. Businesses change and your creative needs can change with them.
You can upgrade, downgrade or adjust your package depending on your current marketing activity, campaigns or growth phase. We just ask for 4 weeks notice so we can plan production and capacity properly.
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Yes. If you know you have a quieter period coming up, you can pause your package with notice.
Many clients use this flexibility around seasonal slow periods, internal changes or when they are focusing on other areas of the business. This helps keep your marketing costs predictable without locking you into long term staffing style commitments.
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We always recommend planning your requests around upcoming campaigns, launches or promotions to get the most value from your package.
If you are ever unsure what to request, we help guide you based on your business goals and marketing priorities.
The goal is to make sure your creative is always supporting something meaningful for your business, not just filling space.
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Retainers allow us to support your business more strategically and consistently.
Social media and marketing performance improve when creative is tested, refreshed and evolved over time. A retainer model also gives you faster turnaround, priority access and predictable monthly costs.
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If you decide to stop working together, we simply ask for one month’s notice so we can plan workload and handovers properly. There are no long term lock in contracts. We believe partnerships should feel right for both sides and grow based on results and trust.
Is This Right For My Business?
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You are likely ready if social media is already part of your marketing strategy and you want it to perform better, not just exist.
Most of our clients are at a stage where they want more consistency, stronger brand positioning and creative that supports real marketing goals like enquiries, bookings or sales.
If you are unsure, we are always happy to talk through where you are at and what would make sense for your business right now.
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We work with both.
What matters most is not business size, but mindset and goals. We work best with businesses that see marketing as a growth tool and are ready to invest in showing up professionally and consistently online.
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Not necessarily.
If you already have content, we can work with it and help elevate it through editing, creative direction and performance focused design.
If you do not have much content yet, we can guide you on what to capture or help you plan future content shoots so you always have strong creative to work with.
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We work with a range of service based, fitness, wellness, lifestyle and growing local brands.
If your business relies on visibility, trust and strong online presence to attract customers, performance focused social media creative can usually add value.
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That is completely normal.
We use our discovery call to understand your business, goals and current marketing activity. From there we recommend the best starting point, whether that is creative only, or a combination of creative and management support.
Creative vs Social Media Management
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Yes. Many clients work with us purely for performance focused social media creative.
This works well for businesses that already manage their own posting, have an internal team or only need support producing high quality marketing creative consistently.
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Not always.
Strong creative alone can significantly improve how your brand shows up online and how your marketing performs.
Some clients choose to combine creative and management so planning, production and execution all work together. This can help maximise overall social media performance, but it is not required for everyone.
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It usually makes sense when you want a fully hands off social media presence or when you want everything managed under one strategy and execution plan.
Combining both can help create stronger consistency, faster implementation and clearer alignment between content, campaigns and day to day social activity.
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This depends on your internal resources, time and marketing goals.
If you already have someone managing posting or engagement, creative only is often a great fit.
If you want one partner managing strategy, creative and day to day social activity, combining creative and management can be the best option.
We always help guide this decision based on what will work best for your business.
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Yes. Many clients start with creative and add management support later as their marketing grows.
This allows you to scale your marketing support in a way that feels comfortable and sustainable for your business.